Carlton Foundation Board Member Lahra is as an experienced communications strategist and entrepreneur. She specialises in brand and reputation management, providing Australia’s best known companies, not-for-profit organisations and government departments with strategic corporate communications. She is the founder and principal of PR consultancy Narrative Communications, as well as NewsFlash Media. Lahra is a graduate of the Australian Institute of Company Directors, and is a Non Executive Director at the Carlton Football Club, Melbourne Water, Quipex Pty Ltd, MACHClear Pty Ltd, and a member of the Monash Business School’s Advisory Board.